Pablo London: DFS

Turning Imagination Into Something You Can Hold

Book of Things for DFS, brought to life in collaboration with Pablo London, is a print project that celebrates creativity, craftsmanship and the incredible precision required to turn an ambitious concept into a physical experience.

This wasn’t simply a book — it was a tactile celebration of imagination, designed to make every page feel considered and every detail invite interaction.

Printed using the Xerox Iridesse, CMYK combined with white and clear inks created rich, layered colour and striking visual depth. Traditional gold and mirror-silver foiling added a premium finish, while carefully integrated tip-in pages and precision die-cut details brought texture, movement and a sense of discovery to the book.

From the first page to the final finish, every element was produced with meticulous attention to detail — combining creative thinking, specialist print and precision craftsmanship to turn an idea into something genuinely tangible.