East End Meets West End: Bringing the E. Pellicci x Brass Rail Collaboration to Life
Supporting the launch from shopfront to printed detail
Rapidity was delighted to support the launch, helping bring the collaboration to life across a range of retail graphics and printed materials.
Before the store opened, our team removed the existing window graphics and installed fresh cut vinyl lettering, transforming the space ready for the new collaboration.
But the project didn’t stop at the windows.
We also supplied a range of bespoke branded print, including:
Branded greaseproof paper
Promotional flyers
Stickers
Signage
From large-format retail graphics to the smallest printed detail, every element plays a part in creating a consistent and memorable customer experience.
End-to-end print and graphics support
Projects like this demonstrate the value of having one print partner that can support multiple elements of a campaign or activation.
At Rapidity, we work across retail graphics, large-format display, signage, packaging and bespoke print, helping brands and venues bring ideas to life from concept through to production and installation.
Whether it’s refreshing a shopfront before opening, producing campaign collateral or creating the finishing touches that bring a brand experience together, our team can manage multiple elements of a project under one roof.
East End meets West End
The E. Pellicci and Brass Rail collaboration is a fantastic example of two London institutions coming together — and we were delighted to play a part in helping bring the launch to life.
From the shopfront to the smallest printed detail, seeing everything come together is what makes projects like this so rewarding.