Mindshare: Under Armour

When Mindshare and Under Armour needed to bring their data-led Life+ Wearable Tech partnership into the physical world, they had a clear vision: bring the brand's iconic athletic locker look into a premium desktop footprint.

Turning that creative vision into a high-end B2B executive seeding box required exact manufacturing precision. Our team took the agency's brief and handled the full structural engineering and high-end production run.

Here are the technical specs behind how we engineered the final build:

• Structural Engineering: Developed a heavy-duty, book-style box silhouette featuring custom-angled rigid parameters, allowing the inner compartment to slide out smoothly using a custom-anchored, woven black fabric pull-tab.

• Print & Colour Accuracy: Utilizing high-precision litho printing, we achieved flawless colour fidelity for the iconic Under Armour palette, printed and lined on high-spec 150gsm silk paper.

• Material & Finish: Constructed with a dense 2mm rigid greyboard, engineered with a custom-embossed, ridged finish and three distinct horizontal ventilation louvers to flawlessly mimic the look and texture of a steel gym locker.

Distributed across Mindshare’s global hubs in London and New York, this limited-run trade activation achieved 100% C-suite desk retention—proving that great creative concepts only succeed with exceptional structural execution.