Heaps & Stacks: Max Factor

Packaging Designed to Make an Entrance

Across two standout product launches, we created bespoke packaging designed to turn the unboxing experience into part of the campaign.

For the Lip Boxes, 100 bespoke two-part, lip-shaped presentation boxes were produced entirely in-house. Printed onto Mirri Gold board, the metallic finish created an immediate premium impact, while embedded magnets securely held the top and bottom sections together and protected the launch products inside.

For the Ready for Skin Reset campaign, we produced 180 bespoke influencer boxes, mounted over board and constructed using 1,400gsm lavender and 140gsm Arcoprint materials. Featuring precision die-cut holes, black gloss foiling and an integrated lighting element, the packaging was designed to deliver a memorable reveal. As the lid was lifted, four internal panels opened to showcase the Max Factor products inside.

Two very different concepts, brought to life through specialist print, precision finishing and thoughtful structural design — creating packaging that was made not just to protect the product, but to capture attention, encourage sharing and make the launch memorable.