Typography can have a tremendous impact on the way your printed product is perceived. For example, it can either immediately appeal to your audience and hold their attention, or if it’s hard to read, it can instantly turn them off.

This post looks at some key steps to ensure your typography is optimised.

Make it Readable

It is important to choose an easy-to-read font on your all-important printed comms. You need the text on your collateral to be coherent and easy on the eye so that your audience is able to absorb the vital information.

Books tend to use Serif fonts as they are cleaner and more readable than Sans Serif fonts.

Consider the Typesetting

Type-set text is subliminally easier on the eye and when done correctly, it enables your message to be more prominent without disrupting the reader’s experience. 

Restrict the Line Length

Eight to 10 words is the optimum line length for ease of reading. The reader should really be able to effortlessly scan the sentence, so choose your font size carefully to ensure the line length is not too long. 

Prioritise Information

Want your readers to identify the key message? Use headings and sub-headings to make it easy for your readers to pick out the important information.

Use Similar Fonts

Using similar fonts throughout your printed piece helps to create a sense of fluidity, maintains consistency and avoids creating a disjointed reading experience.

Avoid Too Many Words on a Page

Unless you’re producing a book, having too many words on a page will distract the reader – they won’t know where to start reading!

Carefully Select Your Colour Scheme

It is important to select colours that complement each other so that your message can be seen easily and engaged with. Against a white background, black is the easiest to read, followed by red. It is also worth noting that the human eye finds yellow the hardest to read, so be mindful of this when it comes to designing your collateral.

Want to know more?

Our helpful team is always on hand to share their print knowledge with you. So, if you’d like to learn more about how to optimise your print, simply get in touch today!

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