FINISHING SPOTLIGHT: FOIL BLOCKING
Over the next few weeks, we’ll be uploading a series of posts that put the spotlight on several leading finishing techniques that can really give your printed materials an extra edge.
To kick start, we’re looking at foil blocking - a popular method that creates a metallic print finish. It is one of the oldest finishing methods with traditional applications found on leather-bound books.
At Rapidity, we like to incorporate it within our company stationery - as seen in the featured image.
How does it work?
Traditional foil blocking uses heated plates or dye to apply metallic foil to materials such as card or paper. This technique creates a textured and debossed effect on your product, making it more visually engaging for the intended recipient.
Foil blocking can be used on a wide range of paper stocks, so it is relatively widely used.
Typical uses include:
Prestigious corporate event invitations
Using a specialist finish such as foil blocking makes your product more tangible and appealing. It is the perfect finish if you are looking to captivate your target audience and give your collateral a premium, luxurious feel.
At Rapidity, we use the Heidelberg ‘Windmill’ Platen to achieve this effect. Our customers love our ability to produce print of the highest order and foil blocking has never been in more demand. This machine can work with sheets upto SRA3 sheet sizes (320 x 460mm) and is great for invites, business cards, small folders, labels and anything else you can imagine.
Want to know more?
If you want to learn how you can utilise this technique within your printed products, simply get in touch today – we’ll offer you expert advice and talk you through each step!